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Writer's pictureAbhijit Kejriwal
Nov 43 min read

Episode 4: Unlock Brand Partnerships for Your Content Accounts w/ Mustafa Ansari | Tips for Creators!

Updated: Nov 5

In this episode, Mustafa Ansari speaks with ‪@AbhijitKejriwal‬




He dives deeper into how he managed to convince some big players to give him brand deals and his first mover advantage in the market.







Mustafa has built impressive brand partnerships for his social channels by implementing a blend of strategic approaches and a deep understanding of brand value alignment. His journey to successful collaborations has been defined by a clear strategy, including careful audience analysis, content quality emphasis, brand alignment, and consistent engagement.


First, Mustafa emphasizes knowing his audience intimately. By understanding their interests, behaviors, and needs, he’s able to align with brands that resonate with his followers, which enhances trust and authenticity. This connection is critical as it ensures that any brand collaboration feels genuine and beneficial to his community, making his audience more receptive to sponsored content.

To further attract brands, Mustafa invests in high-quality content. His visual appeal and storytelling skills are consistent across his channels, making his posts not only engaging but also professional. Brands appreciate creators who can produce high-quality, on-brand content that represents their values and messaging, so his commitment to quality has helped him stand out in a crowded field.


An important part of his strategy is brand alignment. Mustafa only partners with brands that align with his personal values and those of his audience. This strategy strengthens his credibility, as his followers can see that he chooses partnerships selectively and doesn’t promote products indiscriminately. As a result, brands are drawn to him, knowing he has an authentic approach to brand collaborations.

Mustafa also focuses on relationship building with brands rather than one-off deals. He engages with brands through personalized pitches, showcasing how their values align with his and proposing long-term collaborations. This approach not only helps him secure partnerships but also creates opportunities for lasting relationships that are mutually beneficial.


Mustafa - travelling and helping creators build

Furthermore, Mustafa engages actively with his followers to maintain a strong, interactive community. He answers questions, engages in comments, and seeks feedback on his sponsored content. This engagement boosts his content’s reach, making it more attractive for brands looking to leverage influencer networks.

To amplify his visibility, Mustafa leverages cross-platform strategies. By sharing content across multiple channels, he reaches a wider audience, which increases his attractiveness to brands looking for influencers with broad reach. His cross-platform presence also allows him to showcase various types of content—stories, posts, videos, and live streams—demonstrating versatility and expanding the range of potential brand collaborations.


Finally, Mustafa’s success with brand partnerships comes from a data-driven approach. He regularly analyzes his engagement metrics, reach, and audience demographics to optimize his content and adjust his strategies. By providing brands with performance metrics, he demonstrates his value as a partner who can deliver results, making his collaborations more appealing to companies focused on measurable returns.


Mustafa - using hostelmatch find hostels that match their preferences.

In summary, Mustafa’s success in building brand partnerships comes down to knowing his audience, producing quality content, aligning with suitable brands, fostering long-term relationships, engaging with followers, leveraging multiple platforms, and being data-driven. This combination of strategies has allowed him to build a reputable, influential presence on social media, making him a sought-after partner for brands. His approach highlights the importance of authenticity, quality, and adaptability in creating a sustainable and impactful influencer career.


It was a pleasure speaking with Mustafa.


Hostelmatch is a hostel aggregator that helps backpackers find the best hostels based on their preferences at the cheapest prices by allowing backpackers to compare prices between different booking providers.



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